Website privacy · Updated October 8, 2026

Understanding
what works.

Mehrlogic uses Google Analytics to understand how people find and use mehrlogic.com. Analytics reports help us improve the website and understand which visits lead to a demo booking.

What analytics measures

Google Analytics processes information such as pages viewed, traffic sources, browser and device information, approximate location, and interactions with the website. It uses cookies to help distinguish visits and returning browsers. Visitor counts are estimates of browsers and devices, rather than a list of identified people.

We also measure clicks on demo links and portfolio projects, and whether a demo booking succeeds. Our Google Analytics custom events do not include booking names, email addresses, meeting details, or information from the Lead Finder desktop app. Advertising personalization and Google signals are disabled in our website tag.

ChatGPT ad measurement

If you allow optional measurement, we use the OpenAI Pixel and server-side Conversions API to understand whether a ChatGPT ad click leads to a confirmed demo booking. The click reference supplied by OpenAI is preserved through website navigation. We send a booking event only after Zoom confirms the meeting, with a stable event identifier, the time of confirmation, our booking-page URL, and the click reference when available. The server event does not contain your name, email address, or meeting link.

The Pixel uses the first-party __oppref click-reference cookie (up to 30 days) and __obref browser-reference cookie (up to 365 days). Browser restrictions can shorten these periods. If automatic advanced matching is enabled on our OpenAI data source, the Pixel may normalize and SHA-256 hash supported contact information from website forms before sharing it with OpenAI; raw contact information is not sent through that feature. Booking conversion delivery records, including an available click reference, expire with the booking request after 30 days.

Invitation measurement

If you allow measurement, we also record visits from Mehrlogic invitation links directly on our own service. A random identifier in session storage helps deduplicate reloads for a 30-minute visit. We distinguish page visits from activity on booking controls, and count a booking only after Zoom confirms it. These records contain campaign labels and random identifiers, not your name, email address, IP address, or an identifier for an invitation recipient. Individual deduplication records expire after 30 days; aggregate daily counts are retained. Declining measurement clears this session identifier and does not affect booking.

Measurement and your choices

Optional Google Analytics and OpenAI measurement start only after you choose Allow measurement. You can decline and still book a demo. Use Cookie choices to withdraw consent for future measurement. We also respect your browser’s Global Privacy Control. Declining removes OpenAI’s measurement cookies. Data already sent is not recalled by changing this choice.

OpenAI explains its conversion measurement in its conversion measurement documentation. Google processes analytics information under its privacy policy. You can manage cookies in your browser or use Google’s Analytics opt-out browser add-on.

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